Case study
Drive Consistent Business Value

Sales and retention upswing for a digital B2B product

Background and the problem

Our client was having major challenges with their market leading B2B product. Customer acquisition was too slow and churn too high. The product manager had already tried several ways to fix these issues without success. The client needed an objective and thorough understanding of the root causes for their problems and a recommendation on what to do about them.

Approach & outcomes

  1. Renew the product packaging and pricing to a modular format to allow easier up-selling and churn prevention
  2. Renew the technical architecture to enable more value adding features as expected by the users
  3. Communicate the value to customers by focusing on the benefits and value to customers instead of technical product features

Snapshots from the project

Want to learn more about this case?

Contact our expert​
Juuso Lehto

Managing Director, Partner​
+358 45 678 4090

Or leave your contact details

Leave your email and we will be in touch with you shortly.​

Thank you! We will get back to you.
Oops! Something went wrong while submitting the email address.

Part of
Makers of

We belong to a network of extraordinary talent. When needed, we can bring in experts in design, sales and marketing into the project. We enjoy working in cross-functional teams where handovers between people are seamless and often virtual.