Sales and retention upswing for a digital B2B product

Background and the problem

Our client was having major challenges with their market leading B2B product. Customer acquisition was too slow and churn too high. The product manager had already tried several ways to fix these issues without success. The client needed an objective and thorough understanding of the root causes for their problems and a recommendation on what to do about them.

Approach & outcomes

Renew the product packaging and pricing to a modular format to allow easier up-selling and churn prevention
Renew the technical architecture to enable more value adding features as expected by the users
Communicate the value to customers by focusing on the benefits and value to customers instead of technical product features

Snapshots from the project

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Juuso Lehto

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juuso@bellrock.fi
+358 45 678 4090

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