A Nordic energy company had an ambition to accelerate their organic growth through new business innovation. This work focused on electric car charging services for consumers and business customers. Our client already had a good understanding of the overall value chain as well as the value creation opportunities. However, they lacked a clear understanding of their potential position in the private car charging market, role and feasibility of their business model and therefore needed support in understanding it before making any investment decisions.
This phase included desktop research, interviews with various stakeholders and a workshop. This was done to define the market, the vision and develop an understanding of the potential position of the client.
Based on the analysis from the first phase, preliminary concept was developed and outlined.
Business model canvas was adjusted to apply to our client’s need:
Customer journey and service process analysis created an overall picture of the service and helped to understand what standard steps and points of contact should be considered from the perspective of the customer, partners and service provider.
Managing Director, Partner
juuso@bellrock.fi
+358 45 678 4090
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We belong to a network of extraordinary talent. When needed, we can bring in experts in design, sales and marketing into the project. We enjoy working in cross-functional teams where handovers between people are seamless and often virtual.