Interim Product Management support to lead product renewal
Background and the problem
We had previously worked with the client on outlining how to get their leading digital B2B product back on the growth track (read more here). As the product was about to go through significant transformation, our client needed an expert to lead the product renewal. To ensure the renewal would be delivered without delays and meet its objectives, the client turned to us to take on the role as an interim Product Manager.
Key outcomes
As the interim Product Manager we ensured:
1.
Transformative product renewal without implementation delays
2.
Successful operative rollout of the renewed product across the client organisation
3.
Smooth handover to the new Product Manager, who could hit the ground running
Our role
Led the day-to-day development
The vast majority of time was spent on guiding the development team in renewing the product itself and the internal processes related to it.
During development we also refined some of the aspects of the planned business model based on learnings from analysis and validation.
Our flexible way-of-working enabled the client to stay in planned schedule as we were able to scale up our support when needed.
Planned and led implementation of go-to-market strategy
We supported key stakeholders in defining a go-to-market approach using limited beta testing before scaling the operations.
In the testing period we focused on validating that the product worked from a technical perspective, customers agree on the value proposition and that all related internal processes, sales materials, and trainings are sufficient.
Through a few iterations based on gathered insights we then defined and led the large-scale rollout of the renewed product.
Ensured smooth handover to new Product Manager
Acting as the interim Product Manager meant that we had to ensure successful transfer of all relevant knowledge to the new Product Manager when the renewed product started entering a more operative mode.
To succeed in this, we spent some time discussing and documenting different aspects and ideas regarding the renewed product also with the previous Product Manager. Based on this, and all the learnings gathered during development, we were able to quickly fill in the new Product Manager on all aspects related to the product.
Snapshots from the project
Want to learn more about this case?
Contact our expert
Lead Management Consultant
max@bellrock.fi
+358 41 545 8008
Or leave your contact details
Leave your email and we will be in touch with you shortly.